We live in the times of sustainability, individualism and the ongoing popularity of quality designed and made luxury, These themes and trends are not just ‘media talk’ but are indeed an escalating passionate wave of change.
A recent well-researched article in the Guardian reported the fashion industry as a whole is contributing more to climate change than the aeronautical and shipping industries combined. If trends continue, the industry could account for a quarter of the world’s carbon budget by 2050. Add to this worrying macro view, here in the UK an astounding fifty million fast-fashion dresses will be bought this year to be only worn once. Surely high quality, individual designs which last and deliver real emotional and financial value is the way forward? Awareness significantly rose last year with Swedish schoolgirl Greta Thunberg becoming a global spokesperson of her generation and Stella McCartney launched the UN Sustainable Fashion Industry Charter for Climate.
Here at Eyato London we are passionate and have been at the forefront of sustainability from an artisan perspective so much so that we created the Made to Order Luxury Affair initiative and event to support and promote the wider sustainable independent designer community.
Slow fashion is obviously a more sustainable way to add to your wardrobe, than purchasing off-the-shelf. No factories with dubious labour practices, no unsold garments going to waste, no unanswered questions about sustainability, the prospects of encountering someone wearing the exact same piece as you are a lot slimmer. A compelling and overwhelming argument, I’m sure you will agree.
At Eyato London, our designs are distinctive, strong and bold and we produce pieces made with painstakingly sourced components, that are lovingly created, handmade and produced here in London. 90% of our production materials come from British businesses within Great Britain supporting local people, artisan skills and economics and we pay proper UK taxes unlike some of the global online businesses operating in fashion.
Perhaps recent global events have brought home community verses globalisation and will change behaviours from fast fashion mass production to local quality products and services. Whatever, Eyato London will continue with our passion and drive on sustainable individual fashion that lasts supporting local and British talent and communities.